'No time to cut training budget,' Warns Caterer reader

In a recent letter to the Caterer and Hotelkeeper magazine, Ken Wheeler, Director of Practical Sales and Marketing, reacted strongly to a recent article in the magazine regarding training cuts throughout the hospitality industry.

"Racing drivers are advised to accelerate into bends rather than brake, which is the normal human reaction.  Recession is a time in which the best excel and when training and marketing (the other budget that always gets cut) spend needs to increase to take advantage of the situation."

Wheeler continues: "The desire to excel in what we do and the acceleration of training and marketing combine to create a new word - 'exceleration'.  Our staff are the best asset we have and should be encouraged, trained and rewarded so they too may excel.

"The inevitable consequence of cutting training and marketing budgets is to move into a downward spiral and one that others who do 'excelerate' will use to their advantage."

A significant part of any hotel's operation is the I.T. system, whether that be the front of house, back office or the restaurant.  Here at Welcome we recognise how essential it is that hotel staff feel confident with the systems they're using and the benefits that brings the business as a result.  We regularly offer ongoing training to our existing customers and the feedback we receive is always positive.

If you're an existing Welcome customer and would like to hear how we can help your staff use their Welcome system to it's maximum potential, please call us on 0845 4582121 or email us.  Our recent 'recession busting' training sessions have proved very popular - don't miss out!

If you're not a Welcome customer, please take a look at the various solutions we can offer, from full property management systems to online booking systems for B&Bs and guesthouses.  Simply click the 'Solutions' menu at the top of this page.