Learn to make the most of your Welcome system
It’s been a busy month here at Welcome, with lots of new sites coming on board and lots of existing customers looking for training courses to get more out of their Welcome systems.
It’s nice to see some hoteliers investing in their staff’s knowledge and understanding of their IT systems. It’s crucial that hotel staff are fully aware of what their Welcome system can do for them. It really is a tool to make their life easier and, ultimately, the hotel more profitable.
Marketing reports and targeted mailing lists are a prime example of functions which get forgotten or are not properly utilized. I believe the key to unlocking a hotel’s full revenue potential is by really understanding your clientele; who they are and what they want. While actually spending time on the floor and meeting customers is a crucial element to this, tools like those found in the Welcome 21st PMS can really give you a full picture on your hotel’s business.
There’s so many simple things that many hotels just don’t do, either because they’re not aware they can or because they feel they are too busy.
Need to fill that odd 3 night mid-week gap you’ve got on your chart next week? Why not pull off a mailing list from Welcome and send an email to all of your recent customers advertising it at a special rate?
Want to know who your top spending customers are? Where people are hearing about you? What your most successful packages are? What type of customers are staying with you? All of this and more can be found easily in Welcome’s booking reports.
There’s so much information locked away in your Welcome system that’s just bursting to get out, it’s simply a case of knowing how to get at it, and what to do with it.
If you’d like to hear more about the training services we can provide for the Welcome systems you have, feel free to give us a call on 0845 458 21 21 and have a chat with a member of our sales team.
Chris Willis 2nd December 2009
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